Since then, “Byron” and “bing bong” have travelled quickly to the heart of the meme machine. (Each Sidetalk video opens with a the signature “bing bong” that accompanies the New York subway doors opening and closing, and Nems released a song called “Bing Bong” in August.” In a series of videos recorded in the Coney Island neighbourhood in September, rapper and content creator Gorilla Nems interviews a homeless man named TJ, who spouts the famous line about “Byron,” and a number of different people say “bing bong” into the camera. Jack Byrne (left) and Trent Simonian (right) are the two NYU students behind New York City's.The audio in the White House clip comes from the viral web series Sidetalk, created by New York University students Trent Simonian and Jack Byrne, which features (often deeply NSFW) man-on-the-street style interviews with the many characters who call New York City home. bringing the wackiest people of the Big Apple to the internet's doorstep with hilarious one minute man-on-the-street videos. You and a buddy are freshman in the biggest city in the country and you want to make a name for yourselves. Pre-internet, your dreams would have been a lot less realistic, but the invention of the smartphone has given a voice to anyone who wants to talk - and a world-wide receiver for anyone who wants to listen. And the truth is, while New York City hates a lot of things, one thing every New Yorker loves is talking about.New York! So, you get a camera, one of you carries a hand-held microphone, and you walk outside your dorm and start recording videos letting almost anyone who wants to say something, speak their piece. Nothing more, nothing less you’re handing the microphone to the streets of all five boroughs and what you receive is everyone’s funniest, rawest, and unapologetic versions of themselves. Weimer: When you first went out to make videos, was there a type of person or content that you were looking for? A stereotype of NYC that those that live there love and are obviously proud of. When we first started, we were pretty reliant on the host, Trent, to go around and talk to any stranger we could find. After the pandemic hit, we came back and the city was so quiet. There was really no energy for us to go up and receive from people like we were getting before. So, we changed the style of the show up a lot. We started to look for individual characters who had interesting personalities, events like Knicks games, and public reactions - like when Andrew Cuomo got kicked out of office. Weimer: How do you decide where in New York City to shoot?īyrne: We try and make it so the videos are shot at places in New York City that you’re not familiar with from movies. Weimer: Trent, how do you find the courage or confidence to walk up to groups of people with a microphone? What’s your background like before Sidetalk? Sometimes, we’ll do something in Times Square but that’s more so because there’s an interesting character there. Simonian: In high school, I was the host and producer of our high school’s TV broadcast. So, I started practicing then and just go up to student and teachers. Ultimately, it just comes down to the confidence you go up to groups of people with. We’re also are very friendly with everyone we interview. We make sure they know what they’re getting into. Weimer: I noticed you mentioned that the way your Instagram account grew its first 10,000 followers was from a caption tag from The story is pretty funny. I’m from Los Angeles and I used to always tune into Nico’s page just to learn about New York City. I would always learn about these funny characters and cool stuff that was going on in the city. So, eventually he started to like our page when we had around 1,000 followers and he said, ‘these kids are onto something’, which was really cool. Then, he shouted out our Purim video which got us to 10,000 followers and we’ve had a presence in New York ever since.
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